Fabrics that change colour - sounds pretty cool eh? One American company has moved into this market with aplomb and four years from their inception are starting to make waves with their garments.
Their catalogue includes T-shirts that glow for up to eight hours, hoodies that sprout designs when exposed to cold, and could add bikinis that change color in water - the mind boggles.
The company made the jump from glowing necklaces to color-changing fabrics and they now work with a variety of clients, including Sears, Kmart, and Honda, according to Clayton, vice president.
'People have a big fascination with things they don't comprehend.' Karl Clayton said. 'Touching a piece of fabric that instantly changes color always results in a "wow."'