Fabrics that change colour - sounds pretty cool eh? One American company has moved into this market with aplomb and four years from their inception are starting to make waves with their garments.Their catalogue includes T-shirts that glow for up to eight hours, hoodies that sprout designs when exposed to cold, and could add bikinis that change color in water - the mind boggles.
The company made the jump from glowing necklaces to color-changing fabrics and they now work with a variety of clients, including Sears, Kmart, and Honda, according to Clayton, vice president.
'People have a big fascination with things they don't comprehend.' Karl Clayton said. 'Touching a piece of fabric that instantly changes color always results in a "wow."'
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