Thursday, 30 October 2008

The importance of staying green

The importance of ethical and environmental sourcing and trading is something that is frequently covered in Company Clothing and more often than not from a positive angle. However, as we noted back in June in a feature Primark had recently been found to still be using factories that were operating unethical working conditions.

As a result of the story – for which journalist Dan McDougall has been nominated for Private Eye’s Paul Food Award for campaigning journalism – Primark has been voted the least ethical clothing retailer in a survey of shoppers carried out by The Times.

It certainly underlines the necessity of following through ethical and environmental practices, especially as it is still an issue that shoppers still deem to be important. Can Primark ever shake this view now? How can they go about improving their reputation? What could our industry teach the high-street about the benefits of ethical and environmental business practices?

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