The US Army has again come under fire for its decision-making – but this time in an entirely clothing related capacity. In June 2007 the Army licensed out the logo for the 1st Infantry Division so that it could be used on clothing.
This move has upset several former soldiers who served on the Division – one of the Divisions who were involved in the Normandy landings – who don’t believe the insignia should be commercialized in such a way and say it undermines the sacrifices made by those who lived and died while fighting wearing the insignia.
Clearly these days there is a move towards creating garments that advertise jobs or organisations to tap into consumer desires, but it frequently causes problems too. In Newquay in Cornwall shops selling hoodys with lifeguard emblems and text on them have been criticised for too closely resembling the official clothing.
What do you think? Is it acceptable that the Army's insignia’s can be worn by anyone if the have been licensed, or should some symbols remain unique? Do clothing manufactures have a moral debate to consider when using such logos?