Savile row is a name synonymous with fashion and suits. It's world famous, renowned amongst those who see the suit as 'making the man' as the final word in sartorial elegance. But...there's always a but...all is not well on the row.
For, the old guard, who have been there for many years, are not happy with 'interlopers' who they accuse of selling suits under the 'Savile Row' brand, without offering the same level of service or quality. On the back of this they are going as far as setting up an Association which will bestow a 'kitemark' upon those who are regarded as genuine Savile Row tailors, to let discerning suit shoppers tell who will offer them, the genuine experience.
This is the trouble though isn't it - a world where costs are high, margins are tight, and pennies need to be watched will undoubtedly lead to people wanting high-quality products for the cheapest possible price, and if there are companies willing to offer this, there will always be customers to buy. Still, if the new association does its job, at least everyone can be clear who is offering what and after that it's down to the consumer as to where there heads, hearts and wallets lead them.