Tuesday, 15 September 2009

Scotland the brave

You can't have failed to notice the recent furor over events in Scotland concerning the Lockerbie bombing and the subsequent fallout. Part of this including people calling on others to boycott Scotland and products associated with them.

Harris Tweed, the famous clothing brand, was reportedly going to tone down its Scottishness, in order to avoid any adverse business arising from this boycott. However, Betty Davies, the Edinburgh-based designer and fashion consultant, said that any strategy downplaying the origins of the fabric would be a “serious mistake” and maintained that the claims could instead be motivated by an attempt to harm the Scottish government, said an article by The Times.

It's an interesting point. Any company or brand that uses its country of origin as a selling point does risk the (admittedly rare) chance the brand could become devalued in the eyes of the population. The Boycott Scotland movement doesn't seem like it will go far, and it would be harsh to subject hard-working people to a boycott over a decision they had no involvement in, but it's been enough of an issue that the company has become involved in the news in this way.

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