Friday, 18 September 2009

Um Bro, should we stop fighting?

In a little piece of clothing history you may not be aware of Puma and Adidas, two of the biggest sports brands in the world, were formed in spite by two brothers in Germany after a feud between them meant they refused to work together. They set up factories on either side of a river and refused to make up ever since.

The reason for the feud has its origins in the World War II and the moment that triggered the split was an offhand remark that was interpreted badly by the other. It's all faintly comical actually.

Thankfully though sixty years on and the two companies have at last made peace and will be celebrating this event with a football match. Only trouble is though, what if one of the teams win and starts to claim it's because of its superior clothing and football boots, what then? Another rift could be on the cards.

Pictured: Adi Dasler (Adi Das = adidas) in his factory.

No comments: