Friday, 2 October 2009


What's a good way to get people to think about their health? Adverts? Leaflets? Pretty standard stuff like that at least right?

Not in China. Oh no. For them, to make men aware of the dangers of wearing pants that are too tight they hung a 12ft pair of pants from the front of a hospital in Changsha Bo Da Hospital in Changsha, southern China. Certainly an interesting marketing strategy. Although, it's clearly worked as even we are blogging about it, passing on their message. Perhaps not so pants after all!

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