Wednesday, 24 June 2009

Cycled clothing

Cycling is going through a bit of a cultural revolution (ha!) as people seek to escape the daily commute and expand their lungs by cycling hither and thither. Unfortunately cycling does mean you can have to don some rather ridiculous clothing - yellow jerseys, lycra and the like.

However, a new clothing range from TfL (Transport for London?!) is proving to be a bit of a hit with some people. The range is called, and you'll like this, Bspoke and the range features names that reference various parts of London - Kensington, Richmond, Holborn for example.

It's great to see clothing being used as part of a promotional push(bike) and if it gets people out on their bikes, then we're all for that.

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