Thursday, 13 August 2009

The right look?

A woman with a prosthetic arm has been awarded £8,000 after winning an employment tribunal against clothing giant Abercrombie and Fitch. She claimed she was "diminished" for not fitting the "look policy" at the Savile Row store in central London.

We've often looked at the importance of having the right look for customer facing staff in high-street stores, after all they're representing a brand and need to convey a certain look. However, as this case shows, sometimes it can go too far. It would be hard to imagine that any shopper would really be so turned away from a shop by a worker with a fake arm. The thing any clothing company should be worrying about, from the smallest one-off shop to worldwide multi-nationals, is the quality of the clothing. Wouldn't you agree?

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